Stage is set for new way tStage is set for new way to bring o bring back theatre audiences | Theatre | Entertainment

James Dale, 40, wants to revolutionise the market immediately after scoring box office hits via immediate marketing on Instagram, TikTok, Facebook and other platforms. The former guide singer of indie band Goldheart Assembly has now turned his hand to theatre promoting. His big successes – including 2:22 A Ghost Story – were being secured devoid of a single billboard poster.

The symptoms have been employed to advertise demonstrates for pretty much 500 many years and are synonymous with the West Conclude. But with theatres continue to struggling in a rough put up-Covid local climate, James believes that social media is the reply.

He explained: “Covid kicked in and I started out indicating to theatre producers, ‘If you are likely to go ahead with your pre-Covid ideas, you are crazy.’

“Why are you shopping for billboards when you have bought way much less persons on the streets of London, persons not in the places of work as substantially as they were being. Tourism isn’t back again.

“Lots of individuals were going in advance with their very same finances and their same allocation of how to expend.”

James claimed he recognised the electrical power of the website when his songs vocation stalled, inspite of his band providing 25,000 data and actively playing Glastonbury.

He established up marketing and advertising company Sine Electronic and is now making the most of achievement. He extra: “What we’re executing is radical for theatre but it is not radical for e-commerce generally. Digital advertising is the smartest way to move ahead.”

The Everyday Express’s Raise The Curtain ­campaign aims to get men and women again in theatres after the complications of the lockdowns.