Maker of Fireball Cinnamon Whisky is sued over alleged misleading labels

Sazerac, maker of Fireball, is remaining sued in Illinois in excess of alleged misleading labeling. The organization sells little bottles made up of a shot of the liqueur and smaller bottles marketed in fuel stations and supermarkets labeled as malt beverages with whiskey flavoring.

Although the label for the pictures says Cinnamon Whisky less than the brand title, the other bottles say only Cinnamon. The composition for the fuel station bottles also reads “malt beverage with natural whisky & other flavors and caramel colour.”

“By not like the term ‘flavors’ just after ‘natural whisky,’ purchasers who search closely will be expecting the distilled spirit of whisky was additional as a different component. … When viewed together with the Fireball distilled spirit brand identify, the label misleads people into believing it is or consists of distilled spirits,” the class action lawsuit, submitted by plaintiff Anna Marquez, reads.

Ms. Marquez acquired the 99-cent bottles in 2021 and 2022 in Illinois, the place the case was filed. Her course motion fit represents North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina and Utah as well.

In the FAQs part of the Fireball web site, the model does lay out the discrepancies concerning its whiskey products and the malt product or service, Fireball Cinnamon.

“Any deal with Fireball ‘Cinnamon Whisky’ on the entrance label is our whisky-based mostly product or service,” and “any item with Fireball ‘Cinnamon’ on the front label, without having ‘Whisky’, is both our malt-based or wine-based merchandise,” the web site reads.

Other differences incorporate the evidence of the two libations the whiskey is 66 evidence or 33% liquor by volume, though the malt beverage is 33 evidence or 16.5% alcoholic beverages by quantity.

The wine-centered merchandise is offered only in Oregon.

Fireball company Sazerac has not yet responded to a request for remark from The Washington Occasions.